Apple launches new MacBook Pro with M4 family of chips

Cupertino (California):  Apple on Wednesday unveiled the new MacBook Pro powered by the M4 family of chips — M4, M4 Pro, and M4 Max — delivering much faster performance and enhanced capabilities.

The new MacBook Pro is built for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy.

“Now available in space black and silver finishes, the 14-inch MacBook Pro includes the blazing-fast performance of M4 and three Thunderbolt 4 ports, starting with 16GB of memory, all at just Rs 169,900,” said the company.

The 14 and 16-inch models with M4 Pro and M4 Max offer Thunderbolt 5 for faster transfer speeds and advanced connectivity.

According to the company, all models include a Liquid Retina XDR display that gets even better with an all-new nano-texture display option and up to 1,000 nits of brightness for SDR content, an advanced 12MP Center Stage camera, along with up to 24 hours of battery life, the longest ever in a Mac.

The new MacBook Pro is available to pre-order now, with availability beginning November 8, said the company,

“MacBook Pro is an incredibly powerful tool that millions of people use to do their life’s best work, and today we’re making it even better,” said John Ternus, Apple’s senior vice president of Hardware Engineering.

“With the powerful M4 family of chips, and packed with pro features like Thunderbolt 5, an advanced 12MP Center Stage camera, an all-new nano-texture display option, and Apple Intelligence, the new MacBook Pro continues to be, by far, the world’s best pro laptop,” he added.

Built using second-generation 3-nanometer technology, the M4 family is the most advanced lineup of chips for a personal computer.

The M4 family features phenomenal single-threaded CPU performance with the world’s fastest CPU core, along with outstanding multithreaded CPU performance for the most demanding workloads.

Combined with machine learning accelerators in the CPU, an advanced GPU, and a faster and more efficient Neural Engine, Apple silicon is built from the ground up to deliver incredible performance for AI.

The 14-inch MacBook Pro with M4 is the ideal choice for entrepreneurs, students, creators, or anyone doing what they love.

For researchers, developers, engineers, creative pros, or anyone that needs even faster performance for more demanding workflows, MacBook Pro with M4 Pro offers a tremendous performance boost, said Apple.

Menawhile, M4 Pro and M4 Max, two new chips that — along with M4 — bring far more power-efficient performance and advanced capabilities to the Mac.

“With the world’s fastest CPU core, immensely more powerful GPUs, and the fastest Neural Engine ever, the power-efficient performance and capabilities of the M4 family extend its lead as the most advanced lineup of chips in the industry,” said Johny Srouji, Apple’s senior vice president of Hardware Technologies.

–IANS