iPhones gain 7 pc India smartphone market share in 2024, grow 23 pc YoY
New Delhi: Apple iPhones registered 7 per cent India smartphone market share in 2024, rising on robust local production and growing premiumisation trend in smaller cities, a report showed on Thursday. On year-on-year basis, iPhones registered 23 per cent growth and iPads an impressive 44 per cent growth in the country, according to data shared
New Delhi: Apple iPhones registered 7 per cent India smartphone market share in 2024, rising on robust local production and growing premiumisation trend in smaller cities, a report showed on Thursday.
On year-on-year basis, iPhones registered 23 per cent growth and iPads an impressive 44 per cent growth in the country, according to data shared by CyberMedia Research (CMR) to IANS.
“Apple’s strong growth momentum in CY2024, fuelled by double-digit expansion in both iPhones and iPads, was driven by favourable tailwinds from smartphone premiumisation, alongside a robust push by Apple in domestic manufacturing and retail expansion,” said Prabhu Ram, VP-Industry Research Group, CyberMedia Research (CMR).
India’s aspirational middle class is increasingly investing in premium devices, not only as lifestyle statements but also for their advanced technological capabilities.
“The enduring aspirational appeal of iPhones and iPads continues to be a key driver of market growth for Apple, with sufficient headroom to grow in CY2025 and beyond. It is still early days for Apple in India,” he noted.
In the October-December quarter (Q4) of 2024, Apple, with its aspirational image and rising footprint, entered the top 5 smartphone players in India for the first time, garnering nearly 10 per cent market share by volume.
Last year, the tech giant made new exports as well as domestic sale records, driven by the government’s production-linked incentive (PLI) scheme and aggressive retail expansion.
The company’s strategic approach in India over the past year has resulted in significant achievements and increased market importance.
Apple’s India shipments were set to cross 11 million marks in 2024.
Apple’s growth in India is expected to continue with significant momentum in the coming year, driven by aggressive retail expansion, targeted marketing strategies, and a deeper penetration into the aspirational Indian market, said Ram.
This growth is fuelled by the strong demand for both the latest and previous generation iPhones, he noted.
–IANS
Brutal Attack on Kalinga Nagar Displaced People during Utkarsh Odisha Conclave Highly Condemnable: BJD
Next ArticleOdisha Vigilance Unearths Huge Assets of Bonai ITDA Project Administrator
Related Articles
अर्थव्यवस्थाDiwali sales hit record Rs 5.40 lakh crore over GST reforms, robust consumer demand
New Delhi: Buoyed by GST reforms and strong consumer demand, India saw Diwali sales reach Rs 5.40 lakh crore in goods and about Rs 65,000 crore in services across the country, industry figures showed on Tuesday, marking the highest-ever festival season turnover in the country’s retail and trading history. This marks a 25 per cent
अर्थव्यवस्थाGold prices touch new high on Dhanteras amid strong festive demand
Mumbai: As Diwali approaches, the gold prices have hit a new high amid increasing global uncertainties, including trade tensions and softening macro data, prompting a flight to safety. Last month, gold prices jumped by Rs 20,073 per 10 gram or 18 per cent, triggering a strong sense of FOMO (fear of missing out), as every
अर्थव्यवस्थाInflation burden eases further for India’s farm, rural workers in September
New Delhi: The year-on-year inflation rate for agricultural labourers and rural Labourers stood at -0.07 per cent and 0.31 per cent, respectively, in September, figures released by the Ministry of Labour and Employment showed on Saturday. The All-India Consumer Price Index for agricultural labourers decreased by 0.11 points to 136.23, while the index for rural