Brand Odisha Seeing Major Transformation: Naveen

Bhubaneswar: Chief Minister Naveen Patnaik said that Brand Odisha itself is seeing a major transformation through sports, industry, tourism, health and many more development aspects.

“Today, Brand Odisha itself is seeing a major transformation through sports, industry, tourism, health and many more development aspects. We have been able to consistently attract the highest investment because of this”.

“Investors see us a responsive government with our 5T initiative and quick grounding of projects”, the Chief Minister said while addressing the gathering at the ‘Sambad Corporate Excellence Awards 2020’ held at Hotel Mayfair here on Friday.

Building a strong brand identity is as vital to any business organisation. A business just can’t survive without brand awareness and loyalty. Nothing is more satisfying than retaining the customers. And, it is the brand recall that works for this, Naveen said.

Strong brands contribute immensely to the image of a Nation or a State. They add value to the overall economy, create jobs and bring prosperity, he said.

“Our captains of industry and business leaders are our biggest assets and brand ambassadors”, he further said.

The CM said, “I am confident that the great brands from Odisha who have assembled here will contribute to making the image and perception about Odisha much stronger. For this to be achieved, I urge upon them to set for themselves the highest standards meeting international norms”.