Puri Launches Week-long ‘Mo Dham Mo Garba’ Campaign

Puri: Puri district administration today launched the week-long sanitation immersion programme with the objective of bringing around all the citizens to become part of the “Mo Dham Mo Garba” campaign and also to understand and appreciate the spirit of “Mo Dham Mo Kaam”.

Puri Collector Balwant Singh said that the campaign aims at igniting the spirit of Pride of Puri while taking participation and collaboration to the next level through a series of activities which promotes greater involvement of the citizens

Puri, one of the Char Dhams of India, is known for its resilience, heritage and divinity, a large part of which comes from its pristine beaches, culture and spirituality. Recognized worldwide for its Jagannath Temple and secluded beaches, Puri hosts millions of devotees and tourists all through the year leading to complex challenges such as waste management, unorganized vendors disturbing Puri’s ecology. As a solution, Puri administration is stepping up in creating a more effective indigenous strategy to ensure a healthy living environment for its citizens and maintain the spirituality of Puri, especially in the wake of COVID-19, he said.

In a media briefing, he shared salient features of the week-long immersion programme .

During the campaign, a host of activities such as removal of legacy waste, adopting segregation of waste, pledge of purity, cleaning and beautification of the garbage vulnerable spots will be carried out with the involvement of people from all walks of life.

As we have gained international recognition for the sea beach, why not for the city in sanitation, the Puri Collector said.

Our Dham is beautiful and we should take a pledge to make it more beautiful than others. The size of our city is also small compared to other cities. Hence, we can do whatever we need, he added.

The week long immersion programme campaign focuses on making Puri Dham carve out a niche for itself in the international map with a 100% sanitation and cleanliness with direct and emotional involvement of people from all walks of lives.

Shankaracharya Nischalananda Saraswati unveiled the logo of Mo Dham Mo Garba’ campaign.