Odisha Govt to Launch ‘Nua O’ Campaign for Youth Engagement and Empowerment

Bhubaneswar: In yet another significant development towards the engagement and empowerment of youth in Odisha, the State Government has recently announced the ‘Nua O’ initiative.

Envisioned as a series of sports competitions and cultural activities, the initiative will be launched across the state. The sports competitions will feature six disciplines, including kho-kho, cricket, hockey, football, kabaddi and volleyball with registration targeting the ages of 13-35.

Indicating the massive reach of the initiative, currently over 47,000 teams have registered to participate in the sports tournament amongst the men’s and women’s categories. From the pool of registrations, 19,701 teams have registered for cricket, while around 8,385 teams have signed up for football.

Furthermore, 7,567 teams registered in volleyball along with 6202 teams in kabaddi, while kho-kho and hockey have seen 4,209 and 1,683 team registrations respectively. Notably, over 5,000 of the team registrations are in the women’s category.

The program will be conducted on four tiers, namely, the Block Level/UB Level, Institutional Level, District Level and State Level. At its core the Block/UB Level will feature sports competitions and cultural competitions, while the Institutional Level will also have provisions for social work and activities. At the District and State Level, the sports and cultural competitions will feature youth festivals as well that will include digital engagement and social media contests with the themes revolving around social awareness. Free sports kits and cash awards have been allotted for the program as well.

The collaborative effort has brought together key stakeholders to ensure the seamless execution of this youth empowerment initiative under the vision of the Nua O Campaign and Nabin Odisha. Departments including Higher Education, School & Mass Education, Skill Development & Technical Education, ST&SC Development, Health & Family Welfare, Agriculture & Farmer’s Empowerment, along with the Department of Sports & Youth Services (DSYS), District Administrations, and State Sports Association, are collectively working towards unlocking the full potential of the program.

The Nua O initiative represents a commendable stride in youth engagement and empowerment by the Government of Odisha, serving as a robust tool in encompassing sports competitions, cultural activities, and social engagement. The initiative serves not only as a means of talent development but also as an effective platform for talent identification as well.








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