Bhubaneswar: Odisha’s renowned artist and Padma Shri Awardee Sudarsan Pattnaik has joined World Wide Fund for Nature-India (WWF-India) as Goodwill Ambassador for Earth Hour India 2023.
“Earth Hour is WWF’s flagship annual event that provides a collective moment of optimism to celebrate our one shared home and to raise awareness for addressing the dual biodiversity and climate challenges that the planet is facing”, WWF-India said.
Sudarsan Pattnaik, a world-renowned Indian sand artist and Padma Shri Awardee, has been spreading the message of protecting the environment and nature among many other social causes., it added.
As a Goodwill Ambassador for Earth Hour India 2023, he shares, “It is a great opportunity for all of us to join the global movement this Earth Hour and work towards creating a sustainable and environmentally friendly future for generations to come. I urge you all to join me on 25th March to spread the message far and beyond, to compel more people to celebrate the hour and switch off in a different way.”
WWF-India’s aims to reach an even larger audience and gain support towards achieving a nature-positive world. Its Goodwill Ambassadors, for Earth Hour India 2023 will play a key role in assisting with this endeavour. In addition to the campaign’s historic “switch off” tagline, the Goodwill Ambassadors will encourage all to go beyond switching off non-essential lights to also switch off from everyday actions that impact our planet – for people to reconnect, learn and inspire others to take care of the planet, the WWF-India said.
Besides Sudarsan Pattnaik, Ranveer Brar and Nakash Aziz are two other Goodwill Ambassadors for Earth Hour India 2023.