Sachin Files Civil Suit against Australian Batmaker over Soured Licensing Deal

New Delhi: Indian legendary cricketer Sachin Tendulkar has filed a civil lawsuit against Australian bat manufacturer Spartan Sports after it allegedly failed to pay him almost $3 million under an exclusive licensing agreement to use his name and image on sporting goods.

In a case filed in the Federal Circuit Court, the former cricketer alleged that the Sydney-based company in July 2016 agreed to pay him a minimum of USD 1 million every year to use his image and promotional services to sell “Sachin by Spartan” products.

The imagery included a distinctive silhouette logo on clothing and bats.
Tendulkar sued a number of Spartan companies for misleading or deceptive conduct, including for allegedly representing that he endorses the products and the Spartan brand.

Lawyers for the batting legend said the company has failed to make any payments due to him. Subsequently, a statutory demand for $2 million remains unpaid, the lawyers added.
A preliminary hearing of the dispute is slated for June 26 in Sydney.

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