Flipkart Teams up with IIM Sambalpur to Provide Market Insights to Artisans, Weavers
Bengaluru: Flipkart, India’s homegrown e-commerce marketplace, today signed a memorandum of understanding (MoU) with the Indian Institute of Management, Sambalpur to undertake research to provide market insights to artisans and weavers to help bring them online. This MoU follows the partnership announced between Flipkart and IIM Sambalpur in August 2021 to support and promote small [...]
Bengaluru: Flipkart, India’s homegrown e-commerce marketplace, today signed a memorandum of understanding (MoU) with the Indian Institute of Management, Sambalpur to undertake research to provide market insights to artisans and weavers to help bring them online.
This MoU follows the partnership announced between Flipkart and IIM Sambalpur in August 2021 to support and promote small businesses, artisans and weavers by leveraging technology, e-commerce platform and market insights.
As part of this MoU, IIM Sambalpur will identify clusters of artisans and weavers within Odisha to on board them with Flipkart’s Samarth program, thereby connecting their businesses to a pan-India customer base.
In addition to this, the artisans and weavers will also be offered training on business management, marketing, accounting etc., by IIM Sambalpur while conducting research on their pain points and challenges.
According to India Brand Equity Foundation, the Indian handicrafts industry has more than seven million regional artisans and over 67,000 exporters/export houses promoting regional art and craftsmanship in the domestic and global markets. The state of Odisha has a rich history of various forms of handicrafts such as the popular Pipli and stone craft called Sukuapada among many more.
WIth this partnership, these art forms and their makers will get exposure to a large customer base while contributing to significantly improving their earnings and understanding of business management, said Flipkart in a press release.
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