New Delhi: Media Production is a major economic activity that has contributed immensely to the GDP of our country. Given the current COVID – 19 Pandemic, it is crucial that various stake holders involved in activities of Media Production take suitable measures to restrict the transmission of the pandemic, while at the same time resuming/conducting their operations and activities.
The Ministry of I&B, in consultation with the Ministry of Health & Family Welfare, has prepared the Guiding Principles and Standard Operating Procedures (SOPs) on preventive measures for Media Production, released today by Union Minister for Information and Broadcasting Prakash Javadekar in New Delhi.
Releasing the guidelines Union Minister Shri Prakash Javadekar said “the SOP follows international norms. This will help give a fillip to the industry which has been affected due to coronavirus for close to 6 months now and people will welcome this move by the Ministry.” Shri Javadekar also said that the move is also aimed at boosting the economy as the film and television sector provides employment to large number of people.
The Guiding Principle and SOP may be used by all States and other stake holders and State Governments while resuming Media Production.
The highlights of the guiding principles include the general principles which have been given by the Ministry of Health & Family Welfare including inter alia non-essential activities not allowed in the containment zone in COVID-19, employees with high risk to take extra precautions, as also use of face covers/masks, frequent hand washing, provision of hand sanitizers etc. and respiratory etiquettes specifically with regard to the Media Production.