New York: The United Nations Environment Programme (UNEP) and The Ocean Agency, in collaboration with creativity partner Adobe, has launched Ocean League, a new campaign that showcases the power of creativity in driving positive change for ocean protection and climate action.
The ocean is facing a perfect storm of pollution, overfishing, and climate change, and these threats have pushed ecosystems such as coral reefs to the tipping point of collapse. Coral reefs alone support 25% of all ocean life and over half a billion people with food and income. At this critical moment in time, the campaign invites individuals, leaders, organisations and brands to join the #OceanLeague and the Glowing Gone campaign, a global movement supporting greater ocean protection.
As a part of the collaboration, the Ocean League pledge for greater ocean protection is powered by Adobe Sign, making it easy to access and e-sign from any device. Additionally, Adobe has created specially designed ocean-themed Adobe Photoshop Camera lenses, giving everyone the opportunity to immerse themselves in underwater worlds and share creative imagery to show their support.
“The crisis facing the ocean is one of the biggest environmental issues of our time. We need to be far more creative in our approach to create a groundswell of popular support and action for the ocean. This is why we are excited to have teamed up with Adobe on this campaign,” said Leticia Carvalho, Head of Marine and Freshwater at UNEP.
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