Berhampur: With an aim to provide a vibrant digital marketing platform for women self-help groups, farmers, artisans to promote and sale their produce, the Ganjam district administration has launched an online marketing app for them.
The app ‘Ganjam Haat Online Marketing App’ was launched by Ganjam Collector Vijay Amruta Kulange though virtual mode in the presence of Ganjam Project Director, DRDA Shinde Dattatraya Bhausaheb, Berhampur Municipal Corporation (BeMC) Commissioner Siddeshwar Baliram Bondar, Berhampur Sub-Collector Keerthi Vasan V and others.
The online marketing app will display and sale a range of farm, non- farm, off-farm, NTPF products, handicrafts and handloom products made by WSHGs, PGs, farmers and artisans of the district.
It will also play a major role in coordination of Ganjam Haat Marketing Society with wholesalers, retailers and traders for sale of products.
Ganjam Haat Marketing Society is the marketing partner of Ganjam Gruhini Produce Company, Sabuja Ganjam Producer Company and Ganjam Paridhan Producer Company.
The three units produce various types of pickles, papad, badi ,squash , agarbatti , Ssauces, chips, jaggery , edible oils , NTFP products, vegetables mushrooms, fruits, dairy & poultry products, ladies garments, uniforms, masks, handloom and woolen products.
The Ganjam administration has also planned to open a retail mall at Berhampur and Ganjam Haat outlets at 22 blocks and NACs in the district.
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