Naveen Launches Odisha Tourism’s Revamped Website

Odisha's Giant Leap into Digital Tourism

Bhubaneswar: Chief Minister Naveen Patnaik today launched the revamped website of Odisha Tourism, in presence of a large gathering of stakeholders — Ministers, senior officials, captains of industry, bloggers and media.

Speaking on the occasion, the Chief Minister said, “It has been our constant endeavour to showcase Odisha to the world. Tourism is amongst the most sustainable routes to maximizing employment opportunities for our youth and ensuring shared prosperity through community participation”.

“Leveraging digital technologies is consistently helping us unlock the true potential of Odisha Tourism. Our digital platform will also empower lakhs of people operating in the tourism and hospitality sector, individually and collectively, by virtue of it being an all-inclusive participatory platform. They can now leverage networks and reach out to tourists and potential business partners from far corners of the world, opening a huge window of opportunities”, he added.

The AEM platform offers unified tools and a platform to rapidly develop and deploy new templates, designs, governance, and components for web, mobile, and social channels.

Leveraging a common solution, both business and IT users can easily manage the complexity of creating unique customer experiences on owned digital properties to enhance brand advocacy and capture customer mindshare.

The lucid interface includes an array of simply but stylishly arranged modules, which help catapulting the visitor’s imagination to holiday in Odisha.

Key Features

  • • An immersive homepage with Iconic imagery
    • An array of pre-packaged Trails filtered by duration and categories
    • An engaging list of activities and experiences
    • Featured events that one can attend during their stay
    • Planning and booking tools travel agent search, locating experiences on map, travel advisories and embedded booking engines of Ecotour Odisha,OYO Hotels and all OTDC properties.
    • Accounts of diverse traveler experiences in the form of blogs, vlogs and photo blogs
    • Insights into local cuisines

The website houses a crowd sourced portal for:

  • ✓ Travel Agents to update their packages and trails
    ✓ For hoteliers to update their information and deals and offers
    ✓ For the user to be able to bookmark favorite destinations, trails and booking information and view it on a seamless dashboard
    ✓ Travel Agents, Hoteliers and Homestay owners can now register online and get online approvals for becoming a DoT recognized agency via the Odisha Tourism Portal.

The website involves a pilot implementation of an e-commerce platform for Odisha’s Handlooms and Handicrafts by promoting state brands Boyanika and Utkalika on our website. This will enable users to shop for authentic souvenirs from Odisha.

Another key highlight of the website is its foray into the relatively new yet trending concept of virtual reality or VR tourism. An interactive map adorned with indigenous art forms of Odisha like Pattachltra allows the user to view multiple tourist attractions in 360 degree views and virtual tours.

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