New Delhi: Virat Kohli has retained his position as the highest celebrity brand in India for the third successive year, according to the Duff & Phelps Celebrity Brand Valuation study.
The Indian cricket team captain’s brand value was nearly double than the second-placed Bollywood celebrity Akshay Kumar.
Kohli’s brand value rose by 39% to $ 237.5 million in 2019, while Kumar’s brand was valued at $104.5 million.
The dynamic power couple, Ranveer and Deepika, claim the third spot with a brand value of $ 93.5 million each.
Deepika retains her most valuable female celebrity status for the second consecutive year whereas Ranveer moves up a spot, to now occupy the same position as Deepika Padukone.
Total value of the top 20 celebrity brands stands at $ 1.1 billion, with the top 10 contributing about 75% of the total value, according to Duff & Phelps.
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